[QLab] Pricing

Matthew Otto mottosound at comcast.net
Thu Aug 17 12:11:44 PDT 2006


Maybe I assumed too much. If thats not the case than I'll have to  
wait and see.


Have fun,
=Matt O.


On Aug 17, 2006, at 12:20 PM, Philip Barrett wrote:

> Wow - I had no idea that the video portion was moving along the  
> lines of Watchout!  I'm not sure if Chris is anticipating something  
> that complex since W-Out also supports user defined output sizes,  
> multiple screens & blending.
>
> PB
>
> On Aug 17, 2006, at 11:16 AM, Matthew Otto wrote:
>
>> 	I think Mark raised a good point about educational pricing. I feel
>> this is a must for audio software. Almost all   major software
>> companies offer such a thing. I also think Qlab Pro would benefit
>> from such a scheme because it might make the difference between them
>> just using Qlab free and upgrading to Qlab Pro. Once they are in you
>> could charge them the same amount for as normal buyers for upgrades.
>> At least this way they get on the boat for cheap and thus are more
>> likely to upgrade as  a result. I know thats what I've done in
>> previous plugin purchases like the WaveArts Power Suite. They offer a
>> 50% edu discount then  they charge about a 1/5 of the price for an
>> upgrade. Which is great always makes it worth it for me. Now I'm not
>> saying you should offer such steep discounts but certainly sometime
>> to entice the more frugal of institutions.
>>
>> Another thought has struck as of late.if you have video/projections
>> completed and its as easy to use as the audio portion is then I think
>> you'll have tons and tons of schools and people buying it. A license
>> for Watchout, the industry standard, and really the only game in
>> town, for theatrical projections is at least a $1000 add hardware to
>> it and it gets very expensive. Even at BU we do not have a copy per-
>> say but have split it with another regional theater. Therefore that
>> saves each company loads and loads of money. They do not bhave to buy
>> a new machine nor do they have to buy another program! Bam that would
>> make Qlab a no brainer for so many people across the board, since
>> everyone is doing projections in all levels of theater. So that alone
>> would be worth a $50 price increase easy probably even $100-$150.
>> Which I'd gladly fork over for such a product that makes my equipment
>> my versatile. As far as audio and midi/msc show control. I'd would be
>> willing to pay about $200 for those features. Its priced the same
>> with cricket but in my opinion Qlab offers you a much better
>> experiance. If you add video I could easily pay $300-or $350 maybe
>> even $400 and that would be a steal compared to the price of Watchout
>> + a machine that can handle it.
>>
>> Have fun,
>> =Matt O.
>>
>>
>> On Aug 16, 2006, at 11:55 PM, soundsman wrote:
>>
>>> Alright, I'll throw in my 2¢ worth.
>>>
>>> So, I've been through most sides of this argument in the past. As a
>>> developer, a student, college instructor, and now as a professional
>>> designer and engineer. The reality is: It really doesn't matter what
>>> it is YOUR doing, it is about what the product has to offer. Having
>>> an education/non-profit option is nice, but really is as much  
>>> that is
>>> really accepted in the industry. Yamaha doesn't charge you only 20%
>>> of list price for a PM5D just because your a student, but you might
>>> be able to get a discount as a school or something like that.
>>>
>>> Christopher wants to make QLab free, and QLab rocks!. Most schools
>>> and community theaters will be able to do what they want to just by
>>> using that software. Philip primarily does corporate work, and sound
>>> play back with a max of 8 outputs will normally be enough for that.
>>> MIDI automation and MSC are not as major an issue. If it gets to the
>>> point that it is, it would make sense to pay the money for good
>>> tools. (Which is why I carry my own podium microphones when I do
>>> corporate work). If your looking for the advanced features that QLab
>>> Pro offers, then you should be required to pay for those features,
>>> and it would be reasonable to assume the technical support for the
>>> pro version might be a little better than the free version.
>>>
>>> Facts:
>>> * QLab Pro's biggest competitor will be QLab
>>> * Next, Cricket for the Mac, or SFX for the PC
>>>
>>> * Most popular use for QLab Pro will be theater
>>> * Next, Corporate, TV/video, some tours
>>>
>>> * QLab Pro will most offen be speced by single designers or small
>>> theater organizations.
>>>
>>> It would be reasonable for QLab Pro to have advanced features that
>>> make it competitive to Cricket and SFX, and the be priced somewhere
>>> in that range. Education and multi-license discounts are always a
>>> good idea.
>>>
>>> I'm not throwing out numbers, it doesn't take much research to  
>>> figure
>>> that out. These are my personal thoughts.
>>>
>>> Mark H
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>>
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>
> Philip Barrett
> philip.barrett at sbcglobal.net
> http://dummielife.blogspot.com/
>
> 16927 Old Pond Drive
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>
>
>
>
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