[QLab] Pricing

Thu Aug 17 09:20:17 PDT 2006

Wow - I had no idea that the video portion was moving along the lines  
of Watchout!  I'm not sure if Chris is anticipating something that  
complex since W-Out also supports user defined output sizes, multiple  
screens & blending.

PB

On Aug 17, 2006, at 11:16 AM, Matthew Otto wrote:

> 	I think Mark raised a good point about educational pricing. I feel
> this is a must for audio software. Almost all   major software
> companies offer such a thing. I also think Qlab Pro would benefit
> from such a scheme because it might make the difference between them
> just using Qlab free and upgrading to Qlab Pro. Once they are in you
> could charge them the same amount for as normal buyers for upgrades.
> At least this way they get on the boat for cheap and thus are more
> likely to upgrade as  a result. I know thats what I've done in
> previous plugin purchases like the WaveArts Power Suite. They offer a
> 50% edu discount then  they charge about a 1/5 of the price for an
> upgrade. Which is great always makes it worth it for me. Now I'm not
> saying you should offer such steep discounts but certainly sometime
> to entice the more frugal of institutions.
>
> Another thought has struck as of late.if you have video/projections
> completed and its as easy to use as the audio portion is then I think
> you'll have tons and tons of schools and people buying it. A license
> for Watchout, the industry standard, and really the only game in
> town, for theatrical projections is at least a $1000 add hardware to
> it and it gets very expensive. Even at BU we do not have a copy per-
> say but have split it with another regional theater. Therefore that
> saves each company loads and loads of money. They do not bhave to buy
> a new machine nor do they have to buy another program! Bam that would
> make Qlab a no brainer for so many people across the board, since
> everyone is doing projections in all levels of theater. So that alone
> would be worth a $50 price increase easy probably even $100-$150.
> Which I'd gladly fork over for such a product that makes my equipment
> my versatile. As far as audio and midi/msc show control. I'd would be
> willing to pay about $200 for those features. Its priced the same
> with cricket but in my opinion Qlab offers you a much better
> experiance. If you add video I could easily pay $300-or $350 maybe
> even $400 and that would be a steal compared to the price of Watchout
> + a machine that can handle it.
>
> Have fun,
> =Matt O.
>
>
> On Aug 16, 2006, at 11:55 PM, soundsman wrote:
>
>> Alright, I'll throw in my 2¢ worth.
>>
>> So, I've been through most sides of this argument in the past. As a
>> developer, a student, college instructor, and now as a professional
>> designer and engineer. The reality is: It really doesn't matter what
>> it is YOUR doing, it is about what the product has to offer. Having
>> an education/non-profit option is nice, but really is as much that is
>> really accepted in the industry. Yamaha doesn't charge you only 20%
>> of list price for a PM5D just because your a student, but you might
>> be able to get a discount as a school or something like that.
>>
>> Christopher wants to make QLab free, and QLab rocks!. Most schools
>> and community theaters will be able to do what they want to just by
>> using that software. Philip primarily does corporate work, and sound
>> play back with a max of 8 outputs will normally be enough for that.
>> MIDI automation and MSC are not as major an issue. If it gets to the
>> point that it is, it would make sense to pay the money for good
>> tools. (Which is why I carry my own podium microphones when I do
>> corporate work). If your looking for the advanced features that QLab
>> Pro offers, then you should be required to pay for those features,
>> and it would be reasonable to assume the technical support for the
>> pro version might be a little better than the free version.
>>
>> Facts:
>> * QLab Pro's biggest competitor will be QLab
>> * Next, Cricket for the Mac, or SFX for the PC
>>
>> * Most popular use for QLab Pro will be theater
>> * Next, Corporate, TV/video, some tours
>>
>> * QLab Pro will most offen be speced by single designers or small
>> theater organizations.
>>
>> It would be reasonable for QLab Pro to have advanced features that
>> make it competitive to Cricket and SFX, and the be priced somewhere
>> in that range. Education and multi-license discounts are always a
>> good idea.
>>
>> I'm not throwing out numbers, it doesn't take much research to figure
>> that out. These are my personal thoughts.
>>
>> Mark H
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>
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Philip Barrett
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http://dummielife.blogspot.com/

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